I’ve ignored my mailing list for so long and it’s only in Lockdown that I’ve had the time to sit down and focus on all the behind the scenes aspects of my business – my mailing list is one of these things.
On my many walks in Lockdown, I’ve not only been exercising and getting fresh air, I’ve been getting time to think and I started thinking about why people would want to subscribe to my mailing list. What do I offer?
So far it’s just been a 10% discount code on sign up. But recently I’ve been offering exclusive early access to all my new work and product launches too. I wondered what else I could add to the mix. I thought I’d start off with rebranding the idea of it being just a newsletter subscription. What if I made my mailing list into an exclusive club? That’s when the idea of a Milomade VIP was formed.
Anyone who buys something from my online shop has to register with my website and in so doing automatically get added to my mailing list – you can unsubscribe at any time – but as a subscriber I wanted to start offering more as a way of saying thank you to those who have supported my small business with their orders, their feedback and testimonials etc.
So I came up with a few more ideas for my exclusive club of VIPs. I won’t spell them out in this post. You can see all the perks outlined on this new page on my website.
There’s also a link to sign up if you want to join the club.